Privacy Policy

Last updated: October 2025

Welcome to DScent Fragrances, your trusted source for premium fragrances online. Your privacy matters deeply to us.

This Privacy Policy outlines how DScent Fragrances (“we,” “our,” “us”) collects, processes, stores, uses, and shares your personal information. It applies to all customers, visitors, and users who interact with our website, social media platforms, customer service representatives, or any of our other digital services. We strictly adhere to Pakistan’s eCommerce guidelines, the Prevention of Electronic Crimes Act 2016 (PECA), and the proposed Personal Data Protection Bill to ensure your rights and personal data are safeguarded.

By accessing or purchasing from our website or engaging with our brand in any way, you are agreeing to the practices detailed in this Privacy Policy. Please take time to read this document carefully.

1. About DScent Fragrances Pakistan

DScent Fragrances is a modern, luxury perfume and fragrance brand. We specialize in both imported and locally crafted perfumes, exotic attars, and body mists that are curated for scent enthusiasts aged 18 to 45 across Pakistan. Our mission is to deliver an exceptional fragrance experience through our online store and social platforms.

Whether you’re buying long-lasting attars for everyday wear, unique body mists for gifting, or niche imported perfumes, DScent Fragrances ensures a seamless, secure, and satisfying eCommerce journey.

Our online store (www.dscentfragrances.com) serves as a digital perfume boutique where you can explore and buy perfumes online in Pakistan with confidence.

2. Information We Collect

We collect various types of data to enhance your shopping experience, deliver personalised recommendations, improve our services, and ensure legal and transactional accuracy.

A. Personally Identifiable Information (PII)

When you shop with us, create an account, contact us, or interact with our social media campaigns, we may collect the following:

  • Full name (first and last)
  • Mobile phone number
  • Email address
  • Delivery and billing addresses
  • Date of birth (in rare cases for eligibility checks)
  • Account username

B. Financial Information

  • Debit or credit card numbers (processed via secure third-party gateways only)
  • Transaction reference numbers
  • Bank details (if applicable for refunds or B2B payments)

Please note: DScent Fragrances does not store your card information on its servers. We use industry-standard, PCI-compliant payment gateways like JazzCash, Easypaisa, and international processors like Visa/Mastercard for all transactions.

C. Technical & Device Data

When you visit our site or interact with our content, we may automatically collect:

  • IP address and geolocation data
  • Browser type and version
  • Operating system
  • Device type and unique device identifiers
  • Access time, pages visited, and referring URLs

D. Cookies & Tracking Technologies

We use:

  • Session cookies
  • Persistent cookies
  • Pixel tags
  • Web beacons
  • Analytics tools (e.g., Google Analytics, Meta Pixel)

These tools allow us to remember your preferences, show relevant offers, track visitor trends, and analyse how users interact with our online perfume store in Pakistan.

You can choose to decline cookies by adjusting your browser settings; however, this may affect your ability to fully interact with our website.

3. How We Use Your Information

We believe in using data responsibly and transparently. Your information is used for the following core purposes:

A. Processing Orders & Delivery

  • Verifying payments
  • Fulfilling and shipping orders
  • Sending real-time order confirmations, delivery status, and tracking links

B. Customer Support & Issue Resolution

  • Responding to complaints, inquiries, and return/exchange requests
  • Following up on open cases or delayed orders

C. Personalisation & Product Recommendations

  • Suggesting products based on your past purchases or browsing activity
  • Showing recently viewed items or customised bundles

D. Offers, Marketing & Promotions

  • Sending email/SMS alerts about sales, flash deals, and giveaways
  • Showing ads through Meta (Facebook/Instagram), Google Ads, and influencers
  • Conducting seasonal campaigns (e.g., Eid Sales, Winter Attar Bundles)

You can opt out of promotional messages by clicking “unsubscribe” or contacting our support team.

E. Legal Obligations & Risk Prevention

  • Preventing fraudulent transactions or suspicious account activity
  • Complying with tax, financial, or judicial requirements
  • Protecting customer data under applicable Pakistani law

4. How We Share Your Information

We take your privacy seriously. Your personal data will never be sold. However, to ensure smooth operations, we may share your information with select partners:

A. Essential Third-Party Partners

  • Shipping & Courier Companies: For order fulfilment and delivery coordination (e.g., Leopard Courier, TCS, BlueEx)
  • Payment Gateways: For transaction authentication and settlement (e.g., JazzCash, Easypaisa, Stripe, PayFast)
  • Marketing Services: For retargeting, newsletters, ad placements (e.g., Mailchimp, Meta, Google)
  • Customer Support Software: For managing live chat and tickets (e.g., WhatsApp Business API, Freshdesk)

Each of these providers has data protection policies in place and is contractually obligated to maintain the confidentiality of your data.

B. Legal & Regulatory Bodies

We may be required to share information:

  • With law enforcement upon a valid legal request
  • During court proceedings or tax audits
  • To defend our rights or comply with local laws (e.g., FIA cybercrime wing, FBR reporting)

C. Business Transactions

If DScent Fragrances is involved in a merger, acquisition, or sale, user data may be transferred to the new entity. Any such transition will be communicated transparently.

5. Your Data Rights in Pakistan

You have full control over your personal data under Pakistan’s emerging digital protection laws.

A. Right to View Data

You can request a full copy of the personal data we hold about you.

B. Right to Rectify

If your details are incorrect or outdated, you can ask for corrections.

C. Right to Withdraw Marketing Consent

You may opt out of promotional communication at any time.

D. Right to Erasure (Right to Be Forgotten)

You can request deletion of your data unless required for order fulfillment or legal compliance.

To submit any of the above requests, email info@dscentfragrances.com with your full name and the subject line: “Data Request – DScent Fragrances”.

6. Data Storage, Duration & Security Measures

We protect your data using multiple layers of physical and digital security. Your information is stored on encrypted servers located in Pakistan and/or secured cloud platforms based in countries with adequate data protection regulations.

Security Protocols:

  • End-to-end SSL encryption
  • Regular vulnerability scans
  • Role-based access controls for internal teams
  • Firewall and malware monitoring

Data Retention:

  • Order-related data: retained for up to 5 years (for legal and warranty purposes)
  • Inactive accounts: purged after 18 months of no activity
  • Newsletter opt-ins: retained until unsubscribed

7. Cookie Policy & User Preferences

Cookies enhance user experience. Below is how we categorise them:

  • Essential Cookies: Enable basic functionality like cart, login, checkout
  • Performance Cookies: Measure how users navigate the site
  • Functional Cookies: Save language, region, and display preferences
  • Advertising Cookies: Help us deliver targeted perfume ads and seasonal offers

You can disable cookies anytime via browser settings or use incognito mode for anonymous browsing.

8. Data Handling for Minors

DScent Fragrances does not knowingly collect personal information from individuals under 18. If we become aware that a minor has provided data, we will immediately delete it and restrict access to the relevant services.

9. Cross-Border Data Transfers

If you make a purchase using international credit cards or access our website from outside Pakistan, some of your data may be processed by cloud or payment systems abroad. We ensure that any such data transfers are encrypted and governed by contractual safeguards that respect user privacy.

10. External Links Disclaimer

Our website may feature links to blogs, influencer pages, payment processors, or third-party reviews. While we may endorse or collaborate with some of these platforms, DScent Fragrances is not responsible for their content or data policies. We encourage you to read their privacy practices individually.

11. Updates to This Privacy Policy

This Privacy Policy is subject to revision based on:

  • Changes in Pakistani law
  • Introduction of new services or features (e.g., fragrance subscriptions)
  • Customer feedback

Whenever we update this page, we will revise the “Last updated” date at the top. In case of major changes, we may also notify users via email or website banner.

12. Contacting DScent Fragrances Pakistan

Questions about this policy? Want to make a data request or share feedback?

Reach out to us via:

Email: info@dscentfragrances.com

WhatsApp: +92-329-7267240

Postal Address: DScent Fragrances, Clock Tower, Faisalabad.

Our support hours are Monday–Saturday, 10 am–6 pm. We aim to respond within 24–48 hours.